Our Story

Mindful craftsmanship

Comfortable silhouettes for all-day wear

Contemporary yet rooted designs

Authentic Indian fabrics

About Soothri

Soothri is an Indian ethnic women’s wear brand created for the woman who carries tradition in her heart and confidence in her stride. We celebrate grace, strength, culture, and individuality through ethnic clothing that feels soulful, elegant, and effortlessly modern.

Our designs blend timeless Indian aesthetics with contemporary silhouettes, offering ethnic wear that is authentic in fabric, mindful in craftsmanship, and versatile in purpose. From festive celebrations to workplace elegance, Soothri creates outfits that move with women through every role they embrace—comfortably, confidently, and beautifully.

Because Soothri isn’t just about clothing—
It’s about how a woman feels when she wears it.

Soothri is more than clothing—

It’s a feeling of being seen, rooted, and empowered.

Our Mission

Our mission is to empower women with ethnic wear that honours their roots while embracing their modern journeys.

We are committed to:

Celebrating Indian artisans, craftsmanship, and heritage textiles
Designing comfortable, versatile, and soulful ethnic wear
Creating fashion that women emotionally connect with
Encouraging mindful, high-quality clothing over fast fashion
Preserving India’s authentic fabrics through responsible design

At Soothri, we believe a woman should never have to choose between tradition and modernity—she can own both, effortlessly.

Founder Note

Soothri was born from a feeling.

“As a woman navigating a demanding professional life, I often searched for clothes that felt authentic—something that reflected who I am, not just what I do. I wanted outfits that carried warmth, culture, and confidence—without feeling heavy or outdated.

That’s when I realized—so many women feel the same way.

Soothri is my answer to that need.
It is an ode to our roots, resilience, and quiet strength. Every piece is designed with care, intention, and respect for the woman who will wear it.

My hope is that when you wear Soothri, you don’t just look beautiful—you feel seen, grounded, and powerful.

Thank you for being part of this journey.”

With love,
Luxmi Kataria

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